Joywell Foods partnered with Street Factory Media to launch a fully immersive sampling experience for their new product.
I led the design for the entire campaign, creating bold visuals for a fully wrapped food truck and all surrounding elements, including signage and interactive photo opportunities. The truck was strategically placed at farmers’ markets, fall festivals, and sporting events across California, turning every stop into an inviting, memorable experience that drew families in and showcased the brand in a playful, approachable way.
Designed at Street Factory Media
